VOICE exists to ensure independent record retailers have a direct, credible and collective voice in shaping the future of physical music retail in the United States.

Led by retailers themselves, we bring independent stores together around shared priorities, develop practical solutions to the challenges facing our businesses, and engage constructively with labels, distributors and the wider music industry.

Our mission is to help create a stronger, fairer and more sustainable environment in which independent record stores can invest in music, support artists and labels, and continue to thrive in the communities they serve.